CRM automation
City-by-city email for a 13-city fundraising program
A fundraising program ran 13 city campaigns at once, and people were getting invites for the wrong city.
01 / Phase
Segment
By metro area
02 / Phase
Build
Per-city sequences
03 / Phase
Send
13 campaigns
04 / Phase
Register
27+ signups
Context
Each city needed its own invitations, with no way to split contacts by market.
Problem
Wrong-city invites were hurting trust before a single event ran.
What was built
- Segmented contacts by metro area in the CRM.
- Built a separate invitation sequence for each city.
Results
- 27+ registrations across 13 cities.
- No more wrong-city invitations.