Outbound
Email and LinkedIn outreach for CirrcleUp, an executive search firm
A repeatable way to reach founders and senior leaders across India and the Middle East.
01 / Phase
Source
Target lists and research
02 / Phase
Clean
Dedupe, verify, map fields
03 / Phase
Reach out
Email and LinkedIn
04 / Phase
Track
Replies and booked calls
Context
CirrcleUp needed to reach founders and senior operators without turning every search into manual list work.
Problem
Lead sourcing, enrichment, sequencing and follow-up lived in separate spreadsheets and tools.
What was built
- Defined the ideal customer profile and source lists for priority markets.
- Cleaned and enriched lead data before it reached any channel.
- Ran email and LinkedIn in parallel.
- Set up simple reporting so each batch improved the next.
Results
- About 500 leads prepared for multi-channel outreach.
- Repeatable setup steps moved into a pipeline.
- Replies and booked calls tracked inside the weekly loop.